Loto Dame de Cœur
Identity, guidelines, website, ads, buses, boards and social. A brand built to be read in a second — and to live across the city.
A lottery that lives across the city.
Fondation Santé Outaouais did not only want to sell tickets. It wanted a ritual: every week the Outaouais waits for the draw — and 50% of sales go back to care here.
Wenov took the full system: logo and guidelines, the ticket site, ad management, bus wraps, roadside boards and social. One brand, everywhere you meet it.
The website lotodamedecoeur.ca — designed and delivered by Wenov — carries the jackpot, the envelopes, the winners and the purchase path.
From the symbol to the bus stop.
Cœur, reine, lunettes, couronne : un symbole qu’on reconnaît de loin.
Five official colours, one typeface, clear rules.
lotodamedecoeur.ca — conçu, développé et mis en ligne par Wenov.
Creatives and management: the draw comes back to the Outaouais every week.
OOH: the Dame travels the city and sits at the roadside.
Calendar, visuals and community: the wait is built online.
Un cœur qu’on lit en une seconde.
The symbol was built in negative: one shape, four readings. A heart (the card and health). A queen’s face. Heart-shaped glasses. A fleur-de-lys crown. Simple enough for a bus. Rich enough for a foundation.
The guidelines hold five official colours and one typeface, Talina. Nothing invented: this is the file we produced for FSO.
La carte Dame de Cœur et la santé : le don, au premier regard.
Deux cœurs qui voient la chance. Le détail qu’on retient.
La reine, le jackpot, le prestige — sans un gramme de fioriture.
Quebec, at the top. A lottery from here, for here.
The lottery website, by Wenov.
Achat de billets, jackpot, gagnants, FAQ — lotodamedecoeur.ca
The brand, applied.
Posters, cards, social, boards, buses: the same symbol, everywhere.
A project of this scale?
Identity, website, ads, street, social: we take the full system. Tell us about yours.