Dare, inspire, without borders
Identity, website, campaign and recruitment for Défi Maroc 2026: 45 people from the Outaouais, 15 days in the desert, a documentary for healthcare here at home.
A challenge bigger than a campaign.
Fondation Santé Outaouais wanted more than a fundraiser. It wanted a movement: forty-five people from the region, a fifteen-day trek in Morocco, and a documentary about why they walk — for care here, at home.
Wenov took the project end to end: logo and guidelines, the concept Dare, inspire, without borders for the cause, posters, merch, website, ads, and support through to the 45 participants. The documentary is in production.
The website fso.defisansfrontieres.ca — designed and delivered by Wenov — carries the story, the route, the partners and the application path.
Défi Sans Frontières
From the first sketch to all 45 spots.
Défi Maroc logo, guidelines, FSO blue and desert gold.
One message for the trek, the film and the cause.
fso.defisansfrontieres.ca — conçu, développé et mis en ligne par Wenov.
Print and digital visuals for Gatineau and the web.
Recruitment and awareness, from brief to creatives.
Black t-shirt and cap: FSO, Défi Maroc, Groupe Mayer.
A one- to one-and-a-half-hour film. The teaser is already online.
A brand that feels like sun and sand.
The portrait in a tagelmust, the sun, the caravan: the identity lives in one image. We carried it onto black, posters, merch and the site — strong enough for a casting call, restrained enough for a health foundation.
The guidelines mix the Foundation’s institutional blue with Sahara gold. Nothing invented: this is the logo file we produced for FSO.
The challenge, worn.
Black t-shirt and cap: FSO identity, Sahara illustration, 2026.
The Défi website, by Wenov.
Concept, parcours, partenaires, FAQ et candidatures — fso.defisansfrontieres.ca
The ground, before the trek.
Sahara photos standing in until campaign, casting and poster images arrive.
A project of this scale?
Identity, website, ads, recruitment, film: we take the full system. Tell us about yours.